Web of Trust browser ad-on and phone app

WOT (Web of Trust) is a partlyWOT (Web of Trust) is a partly crowdsourced Internet website reputation rating tool. The installed browser add-on, available for Firefox, Google Chrome, Opera and Internet Explorer, shows its users the reputations of websites, which are calculated through a combination of user ratings and data from other sources. To generate revenue WOT licenses the use of its reputation database to other businesses.

According to the company information the WOT software computes the measure of trust the rating users have in websites, combined with data from, among others, Google Safe Browsing. The WOT browser add-on is available for all major operating systems and browsers. To view or submit ratings, no subscription is required. To be able to write comments on score cards and in the forum, one needs to be registered.

The add-on sends user ratings to the WOT site, and it determines how the computed results are displayed, depending on user’s settings. For instance, when visiting a poorly rated site, a warning screen may pop up, or only a red icon in the user’s browser tool-bar is shown. Color-coded icons are also shown next to external links on the pages of leading search engines, on email services, on social network sites, and on Wikipedia.

Ratings are cast by secret ballot. They can be given in the categories “trustworthiness” and “child safety”. To specify at least one reason for a rating is mandatory, via multiple choice in the rating interface.

The user rating system is meritocratic; the weight of a rating is algorithmically calculated for each user individually.

This is a handy tool for keeping your pc and family safe while browsing.  Also, check out the mobile store for the app.

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